![]() After sending their entire list an offer for $20-off at a new store in San Antonio, this apology email subject line starts with the common “oops” or “sorry,” uses a little humor and extends the offer to every store to smooth things over. CLICK TO TWEET: I love subject line #2 from 100 Inspiring Subject Lines: /100SubjLines What’s your favorite? CLICK TO TWEET: I love subject line #1 from 100 Inspiring Subject Lines: /100SubjLines What’s your favorite?ĭracula vear? An engaging question, posed in Dracula’s trademark diction, introduces this email promoting Halloween costumes. The first iPhone, in 2006 subject line writing was geared toward desktop email clients, which generally displayed the first 60 or so characters of a subject line.īoss what you really think A great tongue-in-creek double-meaning sets up this email promoting gifts for National Bosses’ Day. Less than half the length of a tweet can give your emails the edge-especially when your subject line is backed up with great email content.įlowing, here are our picks for some of the most inspiring subject lines since 2006, along with some notable trends and events through the years that have affected subject lines. Humor, wit and pop culture references may fit your brand. Creative language can differentiate nonpromotional from sales-oriented messages. However, creativity has its place.įantastic deal to tout. Research Salesforce ExactTarget Marketing Cloud The most effective subject linesĪre straightforward and predispose openers to engage with the content of an email. B2C Subject Line Trends since 2006 Chad White Principal of Marketing
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